Yes, you read that right. Optionify is completely free — not freemium, not "free with limits," not "free trial." Fully free, forever.
No Hidden Costs. No Catches.
We believe every Shopify merchant deserves powerful product customization tools, regardless of budget. That's why Optionify offers:
- All 11 option types — Text, textarea, radio, switch, checkbox, dropdown, image upload, date picker, email, number, and color
- Unlimited options — Create as many as you need
- Unlimited products — Apply options to your entire catalog
- All features unlocked — Conditional logic, pricing, everything
- No transaction fees — We never take a cut of your sales
- No usage limits — No caps on orders, views, or anything else
!Optionify free features Every feature, every option type, completely free
Why Free?
Our Philosophy
We built Optionify because we saw merchants struggling with:
- Expensive apps that charge $20-50/month for basic features
- "Free" apps that lock essential features behind paywalls
- Per-transaction fees that eat into margins
- Complicated pricing tiers that punish growth
We think that's wrong.
Product options are essential functionality, not a luxury. You shouldn't have to pay monthly fees just to let customers enter their name for engraving or select a delivery date.
How We Sustain This
Optionify is built and maintained by Optionify, a team passionate about helping Shopify merchants succeed. We sustain development through:
- Optional donations from happy merchants
- Premium support packages for enterprise needs
- Our other Shopify tools and services
The core app will always remain free with full functionality.
What You Get — For Free
All 11 Option Types
| Option Type | Description | Included Free |
|---|---|---|
| Text | Single-line input for names, short text | ✅ |
| Textarea | Multi-line for messages, instructions | ✅ |
| Radio | Single selection from multiple choices | ✅ |
| Switch | Toggle for yes/no decisions | ✅ |
| Checkbox | Multiple selections from a list | ✅ |
| Dropdown | Select menu for many options | ✅ |
| Image Upload | Customer file/photo uploads | ✅ |
| Date Picker | Calendar date selection | ✅ |
| Validated email input | ✅ | |
| Number | Numeric input with validation | ✅ |
| Color | Visual color picker | ✅ |
All Assignment Methods
Apply options exactly where you need them:
- All Products — Store-wide options like gift wrapping
- By Tag — Options for tagged product groups
- By Collection — Collection-specific customization
- Individual Products — Unique options for specific items
Learn more: Understanding Assign Types
Advanced Features
Features that competitors charge extra for:
✅ Conditional Logic
Show/hide options based on selections
✅ Option Pricing
Add charges to premium options
✅ Required/Optional Fields
Control what customers must fill out
✅ Input Validation
Character limits, format validation
✅ Mobile Responsive
Works perfectly on all devices
✅ Theme Compatible
Integrates with any Shopify theme
Compare: Optionify vs. Paid Alternatives
| Feature | Optionify | Competitor A | Competitor B |
|---|---|---|---|
| Monthly Price | $0 | $14.99 | $29.99 |
| Option Types | 11 | 6 | 8 |
| Unlimited Options | ✅ | ❌ (10 max) | ✅ |
| Conditional Logic | ✅ | Premium only | Premium only |
| Image Uploads | ✅ | Premium only | ✅ |
| Option Pricing | ✅ | ✅ | Premium only |
| Transaction Fees | None | 1% | None |
Annual savings with Optionify: $180 - $360+
Frequently Asked Questions
Is there really no catch?
No catch. Install the app, use all features, pay nothing. We don't even require a credit card.
Will you start charging later?
No. The core Optionify app will remain free forever. That's a commitment, not a marketing tactic.
What if I need support?
Basic support is included free via email. We respond to all merchants, free or not.
Are there any limits at all?
No artificial limits. Use as many options on as many products as you need. The only limits are Shopify's own platform constraints.
How do you make money then?
We offer optional premium support packages for merchants who want dedicated assistance, custom development, or priority response times. The app itself remains free.
What about future features?
New features are added to the free app. We don't hold back features to create paid tiers.
What Merchants Say
"I couldn't believe it was actually free. I kept looking for the catch. There isn't one." — Sarah M., Jewelry Store Owner
"Switched from [paid competitor] and saved $30/month. Optionify does everything I needed and more." — James K., Custom Apparel
"Finally, an app that doesn't punish you for growing. Same price at 10 orders or 10,000." — Maria L., Gift Shop
Get Started in Minutes
Step 1: Install Optionify
- Visit the Shopify App Store
- Search for "Optionify"
- Click Add app — no payment required
- Grant permissions and you're ready
Step 2: Create Your First Option
Follow our Getting Started Guide to create your first product option in under 5 minutes.
Step 3: That's It
Seriously. There's no step 3 where we ask for your credit card. Just start using the app.
!Quick setup process From install to live options in under 5 minutes
Ready to Add Unlimited Product Options?
Stop paying for basic functionality. Stop hitting artificial limits. Stop worrying about transaction fees eating your margins.
Learn More
- Getting Started with Optionify
- Creating Your First Product Option
- Why Shopify's Variant Limit Isn't Enough
- 10 High-Converting Product Customizations
Questions? We're here to help — even though it's free. Contact us at help@optionify.co.